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Microsoft Corp. Chief Executive Steve Ballmer is still signaling an interest in a deal to buy part of Yahoo Inc.
Ballmer said at a technology and media summit Thursday in New York that a deal would help improve Microsoft's Web search business by expanding the base of users. More people using the search engine means more advertisers. And, Ballmer says, a larger pool of advertisers will allow for more tailored ads next to search queries.
View Full Article: Yahoo News
Ballmer said at a technology and media summit Thursday in New York that a deal would help improve Microsoft's Web search business by expanding the base of users. More people using the search engine means more advertisers. And, Ballmer says, a larger pool of advertisers will allow for more tailored ads next to search queries.
