FSOwner
FS Owner
This week at IFRA Expo 2008, Microsoft Corp. will demonstrate how publishers can use technology to stay competitive in the world of online and digital media and evolve their publications into content service offerings by creating compelling user experiences and adapting their business models. In the RAI Exhibition and Congress Centre, Stand 9003, Hall 9, Microsoft will show a range of solutions dedicated to media search and monetization of archive materials, advertising and the digital content experience.
“The traditional publishing industry is rapidly adapting business models to make the most of the promise of the online world, and we offer publishers a variety of solutions that can help them effectively manage and monetize content across multiple channels,” said Rainer Kellerhals, global media and entertainment solutions lead, Microsoft Communications Sector. “Consumers already expect access to music and video on the move whenever they choose, so it stands to reason they should have high expectations for news and other published media.”
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“The traditional publishing industry is rapidly adapting business models to make the most of the promise of the online world, and we offer publishers a variety of solutions that can help them effectively manage and monetize content across multiple channels,” said Rainer Kellerhals, global media and entertainment solutions lead, Microsoft Communications Sector. “Consumers already expect access to music and video on the move whenever they choose, so it stands to reason they should have high expectations for news and other published media.”
